Affiliate Managers Definition and Function of an Affiliate Manager

Growing a successful affiliate program and running successful campaigns takes a lot of ingenuity and hard work. The role involves managing people, tools, and systems responsible for bringing in revenue from your affiliate program. If you are successful in your role as an affiliate manager, you may be promoted to a higher-level position within the company, such as a marketing manager or a sales manager. Alternatively, you may decide to start your own affiliate marketing business. If you are interested in a high-paying, long-term role, you may want to consider becoming an in-house affiliate manager. Having an in-house affiliate manager can provide benefits such as peace of mind, time to focus on your core business and the ability to work closely with your marketing team.

What does an Affiliate Manager Do

The affiliate manager’s first responsibility is to foster and manage relationships with their affiliate partners. You have to be able to read people, understand what motivates them, and then play off of that. This isn’t always easy, but it’s essential if you want to be a successful affiliate manager.

Average Affiliate Manager Salary

The video ends with a tip to give affiliate managers the freedom to make deals and not micromanage them. A large part of any affiliate manager’s day is spent looking for and recruiting potential affiliates. We use marketing research tools to help us find and build lists of promising affiliates to contact. We develop outreach campaigns to contact the affiliate list and work to create win/win partnerships with publishers who can put the brand’s offer in front of their target audience.

What does an Affiliate Manager Do

Putting yourself in the affiliate partner’s shoes is an important factor in this. The most important factor of partnership marketing is that you need to be able to see things from the partner’s perspective and make decisions accordingly. This needs to reflect on every interaction you have with your partners to help them understand why you’re worth working with. Knowing when to give more or to hold back is a crucial part of the negotiation process when you’re talking to affiliates because the plan demand for their traffic sources is changing constantly.

Hire a smart junior marketer or intern and train them.

If you need help getting your affiliate program off the ground, don’t hesitate to start your 14-day free trial with Respona to see how we can help. This involves periodic compliance checks, guiding affiliates on approved marketing tactics, and addressing any violations promptly. The important thing here is to understand if it is possible to balance the roles of management and affiliation to perform both tasks admirably. As the Affiliate Managers usually understand the necessary strategies to promote a product, it is very common that they continue acting as Affiliates and make sales. However, it is important to figure out if this practice suits your business or not. After all, it wouldn’t be interesting for you if the Manager starts to compete with other Affiliates.

What does an Affiliate Manager Do

This is done by weeding out non-performing affiliates, solving common problems, and identifying fraudulent activities or bad leads. Tie currently resides in NYC, and spends his spare time as a local food influencer and life coach. The affiliate manager may also suggest A/B testing with multiple creatives and landing pages without changing the payout. Small tweaks to headlines and ad copy can make a huge difference, particularly when the call to action is made clear to the audience.

What Does an Affiliate Manager Do?

The average salary for the top 10 percent of affiliate marketing managers is $110,000 annually, while the bottom 10 percent earns less than $63,000 annually. In the United States, affiliate marketing managers earn $40.31 per hour, which equates to an average salary of $83,845 per year. According to a PayScale report, the job satisfaction rate of affiliate marketing managers is 3.8 out of 5.

What does an Affiliate Manager Do

They do this by advising them on copywriting techniques, the best promotional channels, and other marketing tactics. Apart from these technical skills, affiliate managers also should have good communication and people management skills. This is important as the majority of an affiliate manager’s role involves communicating and dealing with different partners to drive results. Below we have also mentioned the 5 main marketing and sales skills that help with an affiliate manager’s job.

Coaching and Strategy

A good option is for the Affiliate Manager to test the offer before offering it to other Affiliates. There’s also the option that she becomes affiliated to other products, since there’s no need to be a Manager or Affiliate to only one offer. Usually, there’s one Affiliate who stands out among the others, which leads to a closer relationship with the Producer.

  • One powerful strategy that has gained immense popularity is affiliate marketing.
  • You can hire an inhouse affiliate manager or a dedicated affiliate manager to recruits new affiliates.
  • Online skills are used on an affiliate marketing manager’s resume to show an affiliate marketing manager’s ability to develop and implement online promotional strategies for affiliate recruitment.
  • This involves periodic compliance checks, guiding affiliates on approved marketing tactics, and addressing any violations promptly.
  • An affiliate manager is responsible for evaluating their marketing efforts, and finding ways to improve.

The exact figure varies according to years of experience, location, and industry. Organize and coordinate trade shows and other promotional activities for product launches and specials. Coordinate with various teams to address affiliate needs in accurate and timely manner. Download our 10 Mistakes to Avoid When Starting an Affiliate Program e-book and learn the biggest no-no’s to steer clear of — and how to fix things if you do trip up on the path to success.

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